David Iverson's profile

"Secret Agent" Product Launch Kit

"Top Secret" Product Launch Kit
This tongue-in-cheek "Secret Agent" product launch kit was part of a combined anniversary celebration program to introduce a groundbreaking new product line to a national sales team. Since it was a confidential product introduction, each sales team member was given a "Top Secret" dossier disseminating all the "mission critical" elements of the product and its competitive features. New products were guarded on stage by "agents" before being uncrated in front of the sales team.
Company Anniversary Celebration
A package of branded collateral was designed to celebrate the company's major 80, 30 and 5-year milestones, including invites, programs, event graphics, and custom giveaways.
"Secret Agent" Product Launch Kit
Published:

"Secret Agent" Product Launch Kit

Published: